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August 25, 2006
Attention to Detail as a Barrier to Exports
As a favor to a local private equity group, I have been consulting with an investee on their marketing program for UK and Canada. Although the little company has some interesting products, they should thank Allah that I am reviewing their materials. For example, indicating instructions have to be adjusted according to the fatness of the user is... well... not a great marketing move.
Attention to detail - were I not imposed in a way on them, they would have sent this rubbish off without bothering to check the language.
Posted by The Lounsbury at August 25, 2006 11:54 AM
Filed Under:
Biz - Private in MENA
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