Among the best advice:

Be realistic about the Arab television market and what you can realistically achieve. The Arab satellite TV market is exceptionally dense and crowded already, and intensely competitive. Most niches have already been filled, by stations which do not have the built-in dead weight of an American identity. Al-Jazeera already has competitors, al-Arabiya already serves as the outlet of choice for American officials who want to reach a wide Arab audience, a wide range of stations offer American or American-style entertainment.

Precisely, and "dead weight" of an American identity captures it precisely, especially given the revelations of Bolshy style agitprop on the part of the Americans (paid placement of progpaganda articles, etc.)

With that in mind, there remains one niche which has not really been filled in which al-Hurra could actually have a competitive advantage: coverage of America and of American politics. ... Al-Jazeera has a good DC-based talk show, From Washington, but other than that America is poorly and thinly covered by most Arab satellite television. Al-Hurra should fill that void by offering intense, detailed, and informative coverage of American politics and society. That coverage should demonstrate the diversity and contentiousness of American society, not try to put a pretty face on America. Consider how useful it could be for Muslims trying to make sense of political Islam to be exposed to the wide range of deep debates among Americans about the role of religion in politics (evangelical Protestants, for instance). That coverage should feature the full spectrum of American views on foreign policy, as well, not just the policies of the current administration. Don't just tell Arabs how great democracy is: show them how democracy works and doesn't work in America, in all its ugliness and beauty. At a minimum, this could challenge monolithic stereotypes about America; beyond that it could illuminate Arab political debates in new ways, and it could even be great TV.

Emphasis added.
While I am not certain how big a market what would essentially be "C-Span in Arabic" might have, given the thirst for original content in the Arab media markets, I can see well-done non-partisan Arabic language coverage of this sort having much influence, even positive influence.

The remainder of the advice strikes me as cogent if not perhaps actually possible.